ethics

We’ve got ethics. Tons of the stuff. And there’s plenty to go around.

ethical marketing

Ethics: not just a place in southeast England.

We founded nu coton with the philosophy that we should do better. Yes, that means helping your business achieve better results, but it also means leaving the world a better place than we left it.

our values

As an ethical marketing studio, we bring transparency, authenticity and integrity to our work.

“care deeply about the planet…”

We’ve taken the ethical move pledge, which helps to keep us accountable.

We also care deeply about the planet, and won’t contribute to projects that we believe will cause environmental or social harm.

In addition to running nu coton, our founder, Rachael formed ALICAS, a not-for-profit that diverts end-of-stock clothes from landfill to create tailored capsule clothing parcels for women who have fled abusive relationships.

unethical marketing

an emphatic no thank-you

“we can support your business to tell its story in an authentic and engaging way”

We deliver purposeful marketing activity that never strays into ethical grey areas. We won’t sell clients services they don’t need, and we won’t help our clients sell their customers false promises.

Instead, we can support your business to tell its story in an authentic and engaging way that gets you noticed online. No to black hat SEO, discriminatory targeting, content for content’s sake and familiar cold mailers. Yes to responsible and conscious messaging.

Much better, don’t you think?

ethical brands

We’re not fussy about where on the planet your business is based, what industry you work in or even your company size.

“We work exclusively with ethical companies whose values align with our own…”

We work exclusively with ethical companies whose values align with our own. Don’t worry, we don’t expect you to have won a Nobel Peace prize. We just need you to care about being transparent with your customers and to share our interest in ethical marketing and sustainability.

Before we begin working with a new brand, we like to spend some time discussing whether we would be a good fit. This is as much for your benefit as our own, as poor partnerships will almost certainly result in poor performance.

We only ever take on clients if we believe that we can:

– Meet their expectations without promising unrealistic goals.

– Agree on our core values.

– Maintain the highest standards of ethical marketing, with no compromises.

hey, hey you…

Curious about how nu coton can support you? Let’s arrange a call to explore whether we’re a good fit.