services

We’re purveyors of purposeful marketing. Find out what nu coton can do and how we nurture your customers at every stage of the marketing funnel

our approach

Each approach we take is united by a common thread of nurturing customers.

While there are several unique services that nu coton can offer, as you can discover below, we tend to take a holistic approach to our work. That means we consider all levels of the marketing funnel (or fly-wheel, as it’s now commonly termed), from brand awareness to conversion and customer relationship management.

websites​

We design and build user-friendly websites geared towards driving qualified leads.

“aesthetically pleasing and functionally beautiful…”

Aesthetically pleasing and functionally beautiful, our website work helps customers to build a connection with brands while engaging with their content.

We have in-house WordPress expertise, and can also work closely with trusted developers for projects involving other platforms including Wix, Squarespace, Shopify, Umbraco and Hubspot.

branding​

Brand development strategies to brand leadership workshops.

“chime with customers and your wider stakeholders….”

We can help you build a brand that customers can get on board with.

Whether you have an existing brand that you’re ready to take to its next phase or you’d like us to begin from scratch, we can help you refine brand values, tone of voice and visuals that chime with customers and your wider stakeholders.

organic social​

Crafting messaging and visuals that excite and inspire.

“potential customers engaging with your brand enthusiastically…”

Done right, organic social media content will have potential customers engaging with your brand enthusiastically, not reluctantly – a marketer’s dream.

Using our team’s blend of creativity and trend insights, we can craft messaging and visuals that excite and inspire.

paid social

Building a social community with responsibly targeted social ads.

“using gripping copy and visuals to encourage clicks and follows…”

Building a social community organically takes time. You can speed up the process with targeted social ads.

We ensure that social ads are displayed only to those audiences who have a known affinity for your product or service, using gripping copy and visuals to encourage clicks and follows.

Google Ads

Lorem Ipsum

“LOREM IPSUM..”

Where better to display an ad than in a place where a potential customer is already searching for you?

Google ads work well because they are displayed at a time when a customer is actively looking for what you have to offer, whether that’s organic cotton socks or new project management software.

SEO

Search engine optimisation (SEO) is to Google ads what organic social is to paid social.

“build up an online presence that will help you get seen by the right customers…”

By creating a content strategy geared towards relevant search terms, you can begin to build up an online presence that will help you get seen by the right customers.

We can support with both technical SEO (the complicated back-end bits) and on-page SEO (the front-end content).

CRO

We gather insight into visitor behaviour and make on-page changes to encourage higher conversion rates.

“make on-page changes to encourage higher conversion rates…”

Investing in a website is futile if it doesn’t perform as you need it to.

Once a site has had sufficient time to gather data, conversion rate optimisation (CRO) allows us to gather insight into visitor behaviour and make on-page changes to encourage higher conversion rates.

content

Blogs. Thought leadership articles. Social media posts. Videos. eBooks. Emails.

“A good content marketing strategy uses valuable or entertaining content…”

We assess what type of content is likely to interest your audience, then set about researching, drafting copy and creating pleasing visuals to draw them in. 

A good content marketing strategy uses valuable or entertaining content as a means of attracting and then nurturing customers to drive sales.

"Highly recommend nu coton who developed a new website for our charity Craigmillar Literacy Trust. Right from the beginning we knew we were in safe hands. The whole process was a great experience. Both Sam and Rachael are wonderful to work with, so experienced and patient." - Kara Whelan
"The team at Nu Coton were really helpful, got a quick understanding of my requirements for the website but also had many relevant suggestions and ideas. My rebranding, logo and website look great - Thank you" - Fiona Laird
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Has nu coton piqued your interest? Let’s arrange a call to explore whether we’re a good fit.