plug-in performance marketing.
❋00 | THE STUDIO
1a performance marketing studio.
2a plug-in extension of your team.
NU COTON BEGAN WITH A SIMPLE AMBITION: TO CHANGE THE FABRIC OF MARKETING. INDEPENDENT, SENIOR-LED AND BASED IN THE SCOTTISH HIGHLANDS, WE WORK GLOBALLY, BRINGING STRATEGY, PERFORMANCE AND CREATIVE EXPERTISE, WHEN YOU NEED IT, WHERE YOU NEED IT. EST. MMXVII.
❋01 | WHERE WE PLUG IN
Skills gap? Over capacity? That's where we plug in. A senior crew that slots into yours. Real growth, not vanity metrics.
an obair❋02 | THE WORK
sideways, like a westerly →
evidence over opinion, making every visit count.
found by humans, and by the machines they ask.
spend that earns its keep.
the quiet, compounding channel.
community, not clickbait.
words that pull their weight.
A TRUSTED EXTENSION OF YOUR TEAM.
na h-àireamhan❋03 | FIELD NOTES
recent seasons, measured.
na daoine❋04 | THE PEOPLE
senior expertise. shared ambition. positive impact.
WE PARTNER WITH AMBITIOUS ORGANISATIONS READY TO GROW, AND DO OUR BEST WORK WITH THOSE USING THAT GROWTH TO WIDEN OPPORTUNITY, IMPROVE LIVES OR CREATE POSITIVE CHANGE. EXPERTS ON THE TOOLS❋NOT A LAYER OF ACCOUNT MANAGEMENT
❋strategy with commercial purpose.
With more than 14 years' experience, Rachael connects commercial ambition with focused marketing strategy. Combining big-picture thinking with deep expertise in SEO, paid media and ABM, she turns complex challenges into clear, effective campaigns.
❋form, function and measurable impact.
Samuel has been creating digital experiences since 2015, bringing together creative thinking, intuitive UX and rigorous CRO. He builds websites and visual identities that look considered, work beautifully and turn more visits into meaningful action.
❋turning plans into progress.
Alanis turns strategy into thoughtful, well-executed campaigns. Our in-house authority on all things social, she brings together content, campaign implementation and performance data - making sense of every detail along the way.
❋keeping every moving part aligned.
Alex brings structure, visibility and momentum to every project. She coordinates timelines, budgets and all the moving parts, giving clients complete clarity and keeping work moving smoothly from brief to delivery.
❋the right words, carefully chosen.
Jayne turns complex ideas into clear, engaging copy that sounds distinctly like the brand behind it. From defining overarching narratives to refining metadata and alt text, she balances creative expression with clarity, purpose and search performance.
❋05 | THE PLEDGE
We believe commercial performance shouldn't come at the expense of people or principles. Our work is grounded in responsibility, because how results are achieved matters.
SIGNED TO THE ETHICAL PLEDGE❋B CORP IN PROGRESS❋YOUR VALUES, NOT JUST YOUR TARGETS❋A TRUSTED EXTENSION OF YOUR TEAM
❋06 | START HERE
Tell us what you're working towards and where you need us to plug in. No hard sell, just a considered reply from a real human.
HELLO@NUCOTON.CO.UK · BASED IN SCOTLAND, WORKING EVERYWHERE