Your Plug-In Marketing Team

Performance marketing
that drives real growth

Skills and resource gaps? Over capacity, tight turnarounds, looming deadlines? Whether you’re a marketing team of one, two, or a few, we plug in as a trusted extension of your team, with strategy and results that align with your values.

✦ Signed up to the Ethical Pledge · Becoming a B Corp
ROAS 10.57 πŸš€
+900% leads
no manipulation βœ“
SEO + GEO CRO Paid Media Email Automation Organic Social Copy + Content SEO + GEO CRO Paid Media Email Automation Organic Social Copy + Content
We can help you with

Full-service, performance-focused

From search visibility to conversion, paid campaigns to lifecycle, a complete marketing toolkit, delivered with care for the planet and its people.

SEO + GEO

Audits, keyword research, competitor analysis and on-site SEO, optimised for search visibility, buyer intent and discoverability across modern search journeys.

CRO

Audits, RICE-scored test roadmaps, hypothesis-led experimentation and analytics. We turn the traffic you already have into more enquiries, bookings and revenue, no extra ad spend required.

Paid Media

Real-time data and creative optimisation across Google, Meta, LinkedIn and Reddit, adjusting creative, targeting and bidding to maximise ROI.

Email Automation

Nurture funnels, automation, templates and optimisation, lifecycle marketing that keeps your audience engaged from first touch to repeat sale.

Organic Social

Audits, copy, visuals, implementation and analytics. Content and community building that grows your following and deepens engagement.

Copy + Content

Short and long-form articles, white papers, blog posts, PPC, SEO and social copy, narratives that breathe life into brands and rank.

Need senior marketing support?

Plug us into your team for search, paid, email, social and content support that keeps campaigns moving and performance improving.

Let’s talk
Bold claims need receipts

So we let the
numbers do the talking

A snapshot of recent client work across CRO, e-commerce, B2B lead gen and social growth.

Holiday Break Co Β· CRO
~Β£0m
Introduced a stacked payment UI at checkout to simplify the final transaction step and reduce friction.
Expected annual revenue lift Β· +8.5% purchaser rate Β· 41-day test
Holiday Break Co Β· CRO
↑0%
Surfaced “From Β£X” pricing beneath each date in the homepage search calendar to inform users earlier.
+15.8% desktop & +9.5% mobile purchaser rate Β· βˆ’5.5% exit rate Β· ~Β£4.68m annual lift
Seed Production Co Β· ROAS
0Γ—
Mini SEO + CRO audit plus Google & Meta ads management to support an online store launch.
Β£7,885 revenue from Β£746 ad spend Β· 5,341 clicks Β· 2.96% CTR
Luxury Macaron Co Β· ROAS
0Γ—
Keyword research, competitor analysis and campaign optimisation across paid social + PPC.
Β£26,692 revenue from Β£2,867 ad spend Β· avg. CPA Β£3.38
Bioinformatics Co Β· Leads
↑0%
International, multi-lingual Google Ads PPC for EMEA lead generation.
From 5 to 50 direct leads/month Β· +38% clicks Β· +30.5% impressions
Cybersecurity Co Β· MQLs
0
EMEA lead gen via Google Ads, LinkedIn and Reddit, international, multi-lingual campaigns.
667 MQLs at avg. $171.60 each Β· 78 SQLs Β· 40 SALs
Β£0M+

in client revenue influenced and unlocked across CRO and paid campaigns

Our promise: a responsible
marketing oath.

We care deeply about the planet and its people, and that’s reflected in every strategy. To keep us accountable, we created Our Promise, and joined our peers in taking the Ethical Pledge to remove manipulation from marketing. We don’t claim to be perfect, but we’re doing our bit to affect positive change.

  • βœ“
    Signed up to the Ethical Pledge, working to remove manipulation from marketing.
  • βœ“
    In the process of becoming a B Corp.
  • βœ“
    Marketing that aligns with your values, not just your targets.
  • βœ“
    A trusted extension of your team, fresh eyes, real method.
Say hello to Nu Coton

Your plug-in team

A senior, specialist crew, you get experts on the tools, not a layer of account management.

RB

Rachael Bews (CEO)

Head of Strategy + Marketing Director

Over 13 years of experience and the data-driven secret weapon of c-suite execs the world over. SEO superpowers, PPC prowess and an ABM queen, campaign management is her forte.

SW

Samuel Warnock (CTO)

Head of CRO, UX + Creative Director

A web wizard crafting client sites since 2015, blending style and substance with a keen eye for UX. Creates eye-catching graphics and executes fine-tuned CRO strategies so every visit counts.

AM

Alanis Macleod

Digital Media Coordinator

Our go-to for campaign implementation and the in-house encyclopaedia on all things social. A knack for deciphering strategies, crafting content and making sense of data.

AP

Alex Porter-Currie

Project Manager

Keeps projects on time and on budget with Jira and trusty spreadsheets. Clients get peace of mind and complete visibility thanks to her transparent, detail-oriented approach.

JC

Jayne Clark

Senior Copywriter

Armed with a word arsenal and endless imagination, Jayne crafts narratives that breathe life into brands. SEO copywriting from metadata to alt tags, every detail optimised.

Need an extra pair of hands?

Whether you’re caught in a whirlwind of demand or dreaming of broadening your offering, we’re the answer.

Let’s talk
Is it SEO or GEO OR AEO
or LLMO/AIO? LMAO Wut?
Hiya!
NGL, we love an acronym.
Nu Coton team photo
What our clients say

Don’t just take
our word for it

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“My experience with Nu Coton was brilliant from initial conversation to end of project. They helped drive sales through digital ads across socials and Google along with an audit of our user journeys. Very professional yet friendly, and never patronising.”

Rachel HanrettyMademoiselle Macaron
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“Their strategic approach and data-driven recommendations significantly boosted our online visibility. The team was super creative in crafting compelling copy and visuals that resonated with our target audience. Great to work with, they stand out from other suppliers.”

Kristina MirbakaiteBravura Solutions
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“Rachael and her team were an absolute joy to work with. With zero social experience they guided our team through the process in a simple yet effective way, giving us the confidence to lead some work on our own. Fully recommend to anyone looking to elevate their socials and SEO!”

Jessica-Rose WatsonGloriah
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“Highly recommend Nu Coton who developed a new website for our charity. Right from the beginning we knew we were in safe hands. Both Sam and Rachael are wonderful to work with, so experienced and patient. We have a fantastic new website that’s easy to maintain.”

Kara WhelanCraigmillar Literacy Trust
β˜…β˜…β˜…β˜…β˜…

“We’ve enjoyed an extremely positive relationship with Nu Coton. The team is friendly, professional and they obviously know their industry. If you’re looking for a hard working and diligent team which also delivers, then Nu Coton is the agency for you.”

Roddy ScottGoogle Review
β˜…β˜…β˜…β˜…β˜…

“Very happy with the services provided and would highly recommend Nu Coton to anyone looking for expert SEO consulting support.”

Shona MaguireStratagem Marketing
15 mins β˜•
let’s chat!
ready when you are

Get in touch

Tell us a bit about your goals and where we can plug in. No hard sell, no jargon, just a friendly reply from a real human.

hello@nucoton.co.uk Β· Based in Scotland, working everywhere