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Responsible Marketing Agency: nu coton

Marketing can be a murky business. Exaggerated benefits. Empty promises. Big egos. When we set out to form nu coton, we wanted to start a digital and content marketing studio with integrity, allowing people to see that marketing isn’t the big bad wolf (or at least, it doesn’t have to be).

Conscious Marketing Agency

Since nu coton was formed in 2017, we’re proud to say that we’ve never invested in a ping-pong table, hired an in-house DJ or developed a craft kombucha habit. Instead, our clients’ money is spent on producing good work directly aligned with their business goals. Simple.

Our Clients

Nu coton started with a handful of clients in Edinburgh and we’ve since had the pleasure of working with brands across Scotland, the UK and around the world.

While our work isn’t limited to any one industry (we work across tech, cybersecurity, SaaS and beyond), our clients are united by a common thread: they value authenticity, responsible practice and a highly ethical approach.

Rather a-typically for a company in our line of work, we’re pretty discerning about who we work with. Because we’re passionate about our work (truly passionate, as in care-about-it-so-much-that-sometimes-we-dream-about-it-passionate), we love working with people who view us as an extension of their team, rather than a faceless external agency.

Our Team

Our team is more than the fabric that holds nu coton together – it is truly what makes us. We’ve carefully woven the right blend of skill sets and personalities to create a strong and reliable team that is truly enjoyable to work with (at least we think so…)

Rachael Bews Marketing Director At Digital Marketing Agency | nu coton

Rachael Bews

Marketing + Managing Director

Meet Rachael: a seasoned marketing professional with over 12 years of experience – enhancing the tech world one pixel at a time. She’s your trusted expert for all things digital. With SEO superpowers and PPC prowess, Rachael is the data-driven secret weapon of c-suite execs the world over. An ABM queen, she spins strategies and campaigns so effective they practically generate leads in their sleep. While campaign management is her forte, she also orchestrates copy, visuals and other campaign assets with finesse.

When she’s not counting MQLs, Rachael tends her garden and spends time on the yoga mat. She enjoys forest walks, sea swims and crafting with her kids. A culinary aficionado, she loves cooking and baking (as well as the odd glass of sauvignon blanc), all while being a digital dynamo, beach lover, and entrepreneurial spirit.

Samuel Warnock Technical Director At Digital Marketing Agency | nu coton

Samuel Warnock

Technical + Operations Director

Meet Samuel, our resident web wizard who’s been crafting client websites with WordPress and Elementor since 2015. He’s all about the perfect blend of style and substance, with a keen eye for aesthetics, detail and UX. But Samuel isn’t just a web guru; he’s a master of all things visual. He creates eye-catching graphics, rules over the social media realms and executes fine-tuned CRO strategies to make sure every visit counts.

When he’s not busy making the digital world a more beautiful and user-friendly place, you’ll likely catch Sam on a thrift store adventure, hunting down ancient 78 vinyl records – a treasure-hunting pastime he inherited from his dad. And if you ever want to spark some excitement in a conversation, just ask him about the time he got to step inside the very submarine that discovered the Titanic resting on the ocean floor – you’re sure to get an enthusiastic response.

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Alanis MacLeod

Marketing Executive

Meet Alanis, our go-to guru for campaign implementation and the in-house encyclopaedia on all things social. She can rattle off platform-specific pixel dimensions and character limits quicker than you can say “social media.” With a knack for deciphering social strategies, crafting engaging content, and making sense of data, Alanis consistently conjures up impressive results. Her magic touch boosts brand visibility and engagement.

Alanis embodies our values with her unwavering commitment to growth and learning, propelling us forward in the digital age. Beyond work, she’s a true crime enthusiast and a cross-stitch wizard. And let’s not forget her ever-changing hair colours – she’s sported more than 15 shades, but our top picks are bright orange and hot pink.

Jess Bazinet Marketing Manager | Digital Marketing Agency | nu coton

Jess Bazinet

Marketing Manager

Meet Jess, our digital visionary and esteemed Marketing Manager. With a keen eye for the technical intricacies of SEO and PPC, she loves diving into the world of reporting and all things data. Her love of fact-finding and problem-solving extends beyond her digital prowess to her passion for genealogy, where she unearths family histories with the same precision and dedication.

Armed with an eclectic palette of skills, from data-driven analytics to intuitive design aesthetics, Jess curates experiences that not only captivate but also convert. Jess is our resident expert, hailing from the great land of Canada, and she’s always at the forefront of the digital landscape.

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Jayne Clark

Senior Copywriter

Step into the realm of language mastery with freelance copywriter Jayne, our esteemed Senior Copywriter. Armed with a word arsenal and an endless imagination, Jayne doesn’t just write copy; she’s a maestro at crafting narratives that breathe life into brands. Her expertise in SEO copywriting spans from metadata to alt tags and image titles, ensuring every detail is optimised for success.


Are you passionate about digital marketing, responsible practice and making a positive impact on the world? Look no further! At nu coton, we’re on a mission to revolutionise the marketing industry with our conscious approach, and we’re on the lookout for talented individuals to work with us.

Book your 15 minute discovery call, email us, Tweet X us, LinkedIn us…