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Our Promise

Our Promise To You

To showcase what makes us different and help keep us accountable, we’ve created ‘Our Promise.’ Think of it as our responsible marketing oath. We’ve also joined our peers in taking the Ethical Pledge, working to change consumerism and remove manipulation from marketing. We don’t claim to be perfect – but we are doing our bit to affect positive change.

We promise to always:

  • Put people, planet and privacy before profit

  • Help everyone make the best, informed choices for their needs

  • Communicate fully, clearly, honestly and openly

  • Make all audiences and communities feel included and welcome

  • Challenge and prevent non-compliance (GDPR, ASA, ICO, CIM + DMA)

We promise to never consciously use:

  • Bait and switch tactics
  • Black hat SEO
  • Charm pricing
  • Clickbait
  • Discriminatory targeting
  • Familiar cold comms
  • False scarcity or urgency
  • Fear, uncertainty and doubt
  • Green, purpose or woke-washing
  • Inflated promises
  • Needless or excessive comms
  • Pressure-selling
  • Secret recipes
  • Unethical tactics or platforms
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