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Five Reasons Not to Kill Your SEO Program
I’ve seen it firsthand: big brands freaking out over AI search and rushing to scrap their SEO programs in favour of the latest buzz—Generative Engine Optimisation (GEO). But here’s the reality check—SEO isn’t dead. Far from it. It’s still the backbone of your online visibility and the foundation that AI search depends on. Dumping SEO now is not just premature, it’s reckless. This article breaks down five solid reasons why killing SEO outright will do far more harm than good—and why a hybrid approach is the only sensible path forward.