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SERPs aren’t what they used to be. Organic user journeys are rapidly evolving, and they may never be the same again. Now is the time to adapt or risk being left behind.

TL;DR - AI Search

  • AI Search Is Cutting Out the Middle Man: AI is delivering answers directly in-platform or in AI summaries within the SERP, potentially reducing organic traffic as users get what they need without visiting websites.

 

  • Optimising for Both Search Engines and AI Platforms: To help to ensure your content gets referenced in AI search responses, we need to optimise for both traditional search engines and AI platforms. This dual approach maximises visibility across both landscapes.

 

  • GEO – SEO’s Younger, Cooler Sibling: GEO is the future of SEO. By aligning content with AI-driven search and traditional SEO needs, GEO helps to help to ensure your content remains relevant and discoverable in this new era.
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Who We Work With

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CEOs + Managing Directors

Ready to conquer the challenges of business leadership with a strategic digital partner by your side?

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Photography of Nu Coton, a socially conscious digital marketing agency

CMOs + Marketing Directors

Growth is your mantra, and we’re here to harmonise with it. Our digital marketing solutions are tailored to align with your growth objectives.

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Agencies

Whether your agency’s caught in a whirlwind of demand or simply dreaming of broadening your service offering, Nu Coton is your ticket to the agency wonderland.

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Samuel Warnock Technical Director At Digital Marketing Agency | nu coton

Entrepreneurs + Founders

In the vast landscape of digital marketing, feeling lost is common, but fear not – we have the map!

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